Why do we keep dismissing drought?

Drought remains a hazard under-served by the imagination, its risk devalued compared to other hazards like flooding and storms. This lesser appreciation can have a deadly consequence: the public may be underprepared or unaware of how they should act under drought conditions, whilst policy- and decision-makers de-prioritize its position in risk mitigation strategies.

Given the threat it poses, why does drought hold such a loose grip on how we perceive its risk?

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